THE HISTORY OF THE EISENHOWER JACKET

By putting on Dickies, you are wearing 75 years of quality, durability and comfort. Tough, flexible, pretty and drenched in skateboard culture, we make quality streetwear that’s fit for purpose.

Born from workwear roots in the form of Williamson-Dickie Mfg. Co back in 1922, as a bib overall company, Dickies has since become the largest workwear manufacturer in the world. Time passed, and this tough tailoring influenced our service industry clothing and eventually, our streetwear.

When skaters picked up on the hard-wearing nature of Dickies apparel in the 80s and 90s, they knew it could provide skateboarding pants that would survive scrapes on concrete, steel, timber and asphalt.

Dickies has evolved to become a prominent name in streetwear and skating culture. In the 90’s Julien Stranger and the Anti-Hero team and SF Based skaters started wearing Dickies. They made it cool, and by skating in it, the influence started. Now, as long as you fit in your pair, you’ll fit in wherever you skate.

SKATE

Italian Riviera Tour, supported by Dickies

Our Italian flow riders were planning a skate trip for a long time this last year, but due to covid-19 lockdown restrictions, the plan just never happened for obvious reasons… However, in September the situation seemed to improve a bit and we found the opportunity to reunite part of the team to hit the road around the North-West coast of Italy.

UNITED BY DICKIES

Meet Kem Mehmet and Amy Freeman: stars of ‘United by Dickies’

It’s an exciting time for us over at Dickies. We’ve just launched our first-ever global multimedia marketing campaign, ‘United by Dickies’. The campaign champions the dignity of work with our talented global community of makers, uniting them through one common language: Inspiration. We rallied together a diverse group of movers and makers to feature in our campaign, from traditional artisans to culture catalysers, all who make a great fit with Dickies workwear. Today, our European stars are barber, Kem Mehmet, and artist, Amy Isles Freeman.