wearing what works since 1922
We've been crafting workwear for workers that shape the world since 1922.2022
Established in Fort Worth, Texas, we've always been known for our no-nonsense approach to functional workwear.
The story begins in 1918 when founding partners C.N. Williamson and E.E. “Colonel” Dickie started out in the hat-making business.
By 1922, they shifted to outfitting workers. And as time passed, this tough tailoring would influence service industry clothing and, eventually, our streetwear.
The Dickies Eisenhower Jacket evolved from uniforms worn by American pilots during WW2. General Dwight D. Eisenhower appreciated the style so much he had it developed for American soldiers.
During WWII, the U.S. government sequestered and halted our consumer business to make nine million heavy-duty twill uniforms for the U.S. armed forces.
By the 1950s, we hit Europe when Texas oilmen introduced our brand to the Middle East. As our name spread worldwide, it became synonymous with the type of rugged Texas lifestyle from which it was born.
In 1967, our signature 874® twill work pant launched with permanent press and X-it stain release. Made with a well-honed blend of 65% poly and 35% cotton, they were considered practically indestructible, quickly becoming a bestseller that is still our most popular work pant to date.
By the late 1970s, our work pants arrived in bold new colourways. And by the late 80s, they worked their way into streetwear circles as big-name rappers start wearing our styles.
Skaters soon picked up on our apparel's hard-wearing nature, knowing it would survive a beating on asphalt. And by the mid-1990s, the West Coast counter-culture had raised our streetwear credentials worldwide.
By the 2000s, we expanded into more than 100 countries, becoming a well-known streetwear and workwear brand worldwide.
We're celebrating 100 years by honouring the work of quiet heroes and the makers of the future.
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