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Recognizing the art of work, Dickies wanted to give an insight into the individuals who’s spirit of creativity takes the common idea of work and the job and explore the passion and drive behind it.
One thing’s for certain, working hard and creating amazing things doesn’t always mean getting your hands dirty. In this multi-media rich world, there are many ways you can reach out and show your artistry and craft.
We start off our pursuit at the Great Frog in the heart of London on the iconic Carnaby Street.
Established in 1972, The Great Frog came post swinging 60s and borne out of the vibrancy of Carnaby street. The brand offered a rock ’n’ roll alternative to mainstream jewellery which catered to the emerging subcultures of heavy metal, rock ‘n’ roll, rockers, punks and bikers.
A second-generation, family owned company rooted firmly in British heritage,
their distinctive silver jewellery was made onsite at their small ominous black shop in central London. Inspired by the new breed of heavy metal artists, they created jewellery with darker themes and symbolism to appeal to a sub-culture of outsiders. Rock ‘n’ roll jewellery was born.
Renown for establishing the skull ring as the go-to motif for outlaws and rebels, their reputation spread word of mouth attracting the attention of legendary artists of such pedigree as Iron Maiden, Metallic and Led Zeppelin, through to artists and sports personalities such as Jay Z, David Beckham and Michael Jordan.
Check out the full video featuring Reino Lehtonen-Riley, The Great Frog’s creative director and son of the founder Paterson Riley as Dickies follows a day in his working life and the passion at the heart of his craft.