We sat down with Franky Villani to interview him ahead of his pro collection launching.
THIS IS OUR STORY.
Born from workwear roots in the form of Williamson-Dickie Mfg. Co back in 1922, as a bib overall company, Dickies has since become the largest workwear manufacturer in the world.
Time passed, and this tough tailoring influenced our service industry clothing and eventually, our streetwear.
When skaters picked up on the hard-wearing nature of Dickies apparel in the 80s and 90s, they knew it could provide skateboarding pants that would survive scrapes on concrete, steel, timber and asphalt.
In the 90’s Julien Stranger and the Anti-Hero team and SF Based skaters started wearing Dickies. They made it cool, and by skating in it, the influence started. Now, as long as you fit in your pair, you’ll fit in wherever you skate.