60 DAYS FREE RETURNS
15% OFF ORDERS OVER £100
60 DAYS FREE RETURNS
UP TO 50% DISCOUNTS ON OUTLET
60 DAYS FREE RETURNS
60 DAYS FREE RETURNS

LAST CHANCE DEALS FOR BLACK FRIDAY. CLICK HERE TO SHOP NOW!

ORDER WITH EXPRESS (FREE ABOVE £ 75) TO GET YOUR ORDER BY CHRISTMAS

END OF SEASON SALES HAVE STARTED, CLICK HERE TO SHOP NOW!

EXTRA 15% OFF WITH CODE ‘DICKIESFESTIVE’ AT CHECKOUT

SALES HAVE STARTED, ENJOY UP TO 60% OFF

Introducing Dickies Skateboarding

Introducing Dickies Skateboarding

COMMUNITY| 01.06.2021

The skateboarding world has a historical relationship with Dickies, with references of skaters wearing Dickies as far back as the 80s. Skateboarding’s love of Dickies has grown organically over forty-something years. That’s why we thought it was about time that we launched a specific Dickies Skateboarding brand division to celebrate the culture that we owe so much to.  

We have several exciting launches coming up over the summer months that we can’t wait to show you. These include our mainline skateboarding collection and pro collections for two of our incredible team riders, Jamie Foy and Frankie Villani. Well done both, thoroughly deserved!

The Dickies skateboarding division features nifty technical innovations that will help you stand up to the inevitable punishments that skating tends to throw at you without compromising on that classic Dickies’ look. Our signature FLEX and Temp-iQ materials can be found throughout the Dickies skateboarding brand division, including in our 874 Flex Work Pant. FLEX is a technical fabric that provides enhanced fit and mobility, Temp i-Q technology traps cool air inside the yarn, next to your skin, which in turn cools you down and wicks away sweat, clever stuff indeed!

To mark this momentous occasion, we caught with Dickies’ skate team Manager and the man behind the new Dickies Skateboarding brand division, Joe Monteleone.

Hey Joe, thanks for taking the time to catch up, can you tell us a bit about yourself and what you do at Dickies?

Yeah, thanks for having me. I’m Joe Monteleone. I’m currently most of the positions at Dickies Skateboarding. So the brand manager, the team manager, the cinematographer, I do all the product seeding, I work with the marketing and advertising teams and I coordinate our shoots with our photographer and our skate team. I also work with sales and merchandising to ensure our clothes are on point. Everything Dickies skateboarding comes across my desk, and it all happens from my apartment.

Dickies’ skate team manager, Joe Monteleone.

 

Why do you think Dickies is such a firm favourite for skaters?

I think it has to do with a few things. But mainly, Dickies make durable pants that are very fairly priced. They're not expensive at all and they last a really long time. They always look good. They're essentially like a uniform, without being a uniform. Over the years everybody’s favourite skater has worn them, so that helps, having decades of good branding behind it without even trying.

 

Like you say, Dickies already has such a long and rich history in skateboarding, why create a specific skateboarding collection now?

I think it was overdue, to be honest with you. I think that it's a cool call out to the culture and how important it is to the Dickies brand that we recognise the skaters that helped make it what it is today. I think it's a testament to how the brand feels about skateboarding and its longevity, you know, we have an incredible team of skaters working on it and I think it's a good thing to recognise their hard work. I'm proud that it's gotten to this point. It's taken a long time, but it's super cool.

Jamie Foy Backside Smith

 

Have you got any exciting projects in the pipeline that you can spill the beans on?

So the big news is obviously the Dickies Skateboarding launch, we’re currently filming a promo video that's going to be about 10 minutes long, and it will have a Zack Wallin part and possibly a Ronnie Sandoval video part.

We’re also filming a part for Jamie Foy’s collection. I'm currently in Miami right now where Jamie is working on finishing a video part that he's filmed over the course of three weeks, which, if you know anything about filming skateboarding, is pretty insane.

In July, we have three new team riders getting announced, that's going to be pretty fun and special as well, wish I could tell you more, but I can't.

Frankie Villani’s collection is coming out later in the year, so he’ll be working on a video project as well, to come out to align with the launch. So ye, it’s going to be a busy, but exciting couple of months.

Ronnie Sandoval Wallie.

  1. 874 Original Fit Work Pant
    874 Original Fit Work Pant
    £55.00
  2. Lined Eisenhower Jacket
    Lined Eisenhower Jacket
    £90.00
  3. Lisbon Backpack
    Lisbon Backpack
    £45.00
    New in
  4. Dovray Short Overall
    Dovray Short Overall
    £80.00
    New in
  5. Albertville Baseball Cap
    Albertville Baseball Cap
    £25.00
    New in
  6. Oakport Hoodie
    Oakport Hoodie
    £60.00
    New in
  7. Mapleton T-Shirt
    Mapleton T-Shirt
    £20.00
    New in
  8. Oakport Coach Jacket
    Oakport Coach Jacket
    £65.00
    New in
  9. ,,,
    Double Knee Work Pant
    £60.00

READ OUR RELATED BLOGS

Why skaters love Dickies

In the 90’s Dickies were made popular by Julien Stranger and the Anti-Hero team and SF Based skaters, as well as the Zero Team/ Toy Machine Team (1996) Donny Barley, Jamie Thomas, and Adrian Lopez. They made it cool, and by skating in it, the influence started...

Read more
Italian Riviera Tour, supported by Dickies

Our Italian flow riders were planning a skate trip for a long time this last year, but due to covid-19 lockdown restrictions, the plan just never happened for obvious reasons… However, in September the situation seemed to improve a bit and we found the opportunity to reunite part of the team to hit the road around the North-West coast of Italy.

Read more
SKATE 23.10.2020
Italian Riviera Tour, supported by Dickies

Our Italian flow riders were planning a skate trip for a long time this last year, but due to covid-19 lockdown restrictions, the plan just never happened for obvious reasons… However, in September the situation seemed to improve a bit and we found the opportunity to reunite part of the team to hit the road around the North-West coast of Italy.

Read more

DICKIES     WORKWEAR SINCE 1922     FORT WORTH TEXAS U.S.A.

DICKIES     WORKWEAR SINCE 1922     FORT WORTH TEXAS U.S.A.

DICKIES     WORKWEAR SINCE 1922     FORT WORTH TEXAS U.S.A.

DICKIES     WORKWEAR SINCE 1922     FORT WORTH TEXAS U.S.A.

DICKIES     WORKWEAR SINCE 1922     FORT WORTH TEXAS U.S.A.

DICKIES     WORKWEAR SINCE 1922     FORT WORTH TEXAS U.S.A.

DICKIES     WORKWEAR SINCE 1922     FORT WORTH TEXAS U.S.A.

DICKIES     WORKWEAR SINCE 1922     FORT WORTH TEXAS U.S.A.

Go to top